David Beckham is following his well-manicured wife’s footsteps and launching a new men’s grooming line with L’Oréal Luxe.
And according to a rep from the brand, David was just as involved as Victoria was with her offering or, say, Rihanna was with Fenty Beauty. This is the real deal! Yes, when you buy that lotion, David probably put the same one on his body. Have fun with that mental image.
There will be 13 products, all launching exclusively on Ulta on March 4. And like we said, he was truly hands-on with everything from the formula to the name and the packaging. The choices behind the branding were inspired by British barbershop culture and David’s own dapper style.
Through the years, David has challenged what it traditionally means to be “masculine” by experimenting with his style, be it slicked-back hair, a scruffy beard, or sexy tattoos. And in 2018, he’s saying YES, of course, it’s OK for men to use hairspray and be bloody proud of it. (House 99 has a chic-as-hell hairspray for men!)
“I’m so excited to finally share House 99 with everyone around the world!”
David said in a press release. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things, and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.”