Chinese entertainment group, Huahua Media, is partnering with Nigerian filmmakers to produce the first major China-Nigeria film.
According to CNN, Huahua signed a deal to co-produce 30 days in China, with Nigerian comedian Ayo Makun, popularly known as AY.
The film is part of Makun’s comedy franchise, which includes ’30 days in Atlanta’ and ’10 days in Sun City,’ where he films adventures in new countries.
Slated for release next year, it will star AY, alongside other Nollywood big names as well as Chinese actors.
China has now passed France, India and the United States as Africa’s largest trading partner, with billions of dollars invested in railway, manufacturing and TV.
In 2018, the volume of Chinese trade in Africa was $204 billion, according to China’s ministry of commerce.
Now the world’s second largest movie market is turning its sights to one of the world’s most prolific film industries, which churns out thousands of mostly straight-to-DVD films a year.
Moses Babatope, co-founder of FilmOne Entertainment, says the Chinese collaboration will open up Nollywood to China’s colossal cinema-going audience and enable them to create better quality movies.
“We will be exposed to a lucrative and moving Chinese film market. It’s like skipping many hurdles and getting access to an existing mature market,” he said.
“The idea of the partnership is that beyond their willingness and their interest in Africa is their capacity. Huahua has equipment, we visited their facility in China and we are going to be accessing that for production…collaborations like this will enhance our filmmaking craft,” Babatope told CNN.