A Belgian-Israeli billionaire diamond trader, Ehud Arye Laniado, has died during a penis enlargement surgery that went wrong.

According to UK’s The Sun, 65-year-old Laniado, who is known for his extravagant lifestyle, died when he suffered a heart attack when a substance was injected into his penis.

He was said to have died on the Avenue des Champs-Elysees in the French capital Paris.

Laniado’s company, Omega Diamonds, which is based in the Belgian city of Antwerp where most of the world’s top diamond traders operate, confirmed his passing.

A statement read:

“Farewell to a visionary businessman. It is with great sadness that we confirm that our founder Ehud Arye Laniado has passed away.”

Reports claimed Laniado suffered from a so-called Napoleon complex due to his short stature.

An old friend of Laniado, who wished to remain anonymous, said he was known as “The Argentinian” at Omega Diamonds “because he looked like a tango dancer”.

The old friend said that Laniado was “always focused on his appearance and how others perceived him”.

According to Laniado’s friends, the only time he forgot about his short height was when he asked his accountant to read out his bank statement, something which he did multiple times a day, it was reported.

In 2015, Laniado sold the world’s most expensive diamond called the Blue Moon of Josephine to Hong Kong businessman and convicted felon Joseph Lau Luen Hung for £36.8 million.