A Communication Expert, Mr. Lanre Adisa, has acknowledged the importance of Artificial Intelligence (AI) as a tool in helping both brands and consumers in making better decisions in business.

Adisa, the Chief Executive Officer of Noah’s Ark Communications, made this known on Monday during a Virtual conference organized by the GAGE Award Online platform.

The News Agency of Nigeria reports that GAGE Award is an annual award that spotlights the most innovative individuals and brands in the digital space in Africa.

According to him, AI has helped both brands and consumers in making better decisions, as opposed to speculations in some quarters that it may have a devastating effect on lives.

“We must be big on ideas that solve clients’ problems and Artificial Intelligence will help us gain better insights and understand behavioral patterns, which will help us make informed choices.

“It will make us better at aiming well and shooting our targets as desired.

“Working from home has been a blessing to the business, as it has drastically reduced our running cost.

“This pandemic is something we did not prepare for but it has made us see work differently. It has brought to us the future of work,” Adisa said.

In his view, Mr. Johnson Anorh, Chief Executive Officer of GAGE Awards, said the impact of the pandemic, which had made his team members work from home, had been a blessing.

He advised agencies and stakeholders to heed the need for collaboration, especially during the pandemic time.

“No one can have it all; this is an era where we must embrace collaboration and merger,’’ he said.

 

NAN