Bra-shaped face masks in Japan sold out just minutes after it was launched.

Recently, bra-cup face mask memes surfaced online and went viral but a Japanese company decided to make them a reality and they sold out almost instantly.

Atsumi Fashion, an apparel manufacturer in the city of Himi, Toyama Prefecture that specialises in women’s underwear garments decided that applying the same design to face masks wouldn’t be such a bad idea.

According to SoraNews24, though the lace bra face mask started out as a joke the company underestimated Japanese consumers appetite for ingenuity and sexy underwear.

The prototype Atsumi Fashion originally showcased got a lot of attention online.

The company promoted the face masks by sharing a photo of model and TV personality Aya Kondo wearing a lace bra face mask. The former “Terrace House” cast member came by to visit the store and wore the lace bra mask.

Soon after, a whole collection of bra face masks was announced.

The lace bra face masks went on sale last Saturday at 1,490 yen (N5600) and sold out minutes after it became available.