A leaked mail has begun raising questions, concerns and is generating controversy.

The e-mail, it would seem was sent to Pepsi’s Heads of Depot across the country on November 13, 2019.

Below are excerpts of the leaked mail, and nagging issues that bug the mind:

“After our sales workshop day (Friday November 1) and finance workshop day (Saturday), I decided to test our system in terms of readiness to go for WAR!!!.”

“…it is extremely obvious to me that we are not yet ready for war BY ANY MEANS…Let me start by explaining the competitive playground once again. This season is not like any other, so the mindset of growing vs last year, achieving budget, business as usual cost management, WILL NOT WORK!!! The outcome of this season must write the future and destiny of the 3 major competitors, along with the future of B-Brand industry (Bigger pack and lower price concept) disruptions in Nigeria,

“One company will flourish. One company will diminish. One company will finish. B-Brand disruptive business model will either become a temptation for anyone who has a bit of money to start own brand in Nigeria, or it will be a curse that ensures no one takes such a decision again!!!”

As expected, the leaked mail has begun to raise concerns among other Nigerians, who continue to express extreme discomfort and anger, at the tone of violence conveyed in the mail and what they say, is dangerous underlying intent.

At this point the general consensus appears to be, this leaked mail must be seen beyond being just another leaked information by a man feeling threatened by his position in the market space, but as a Hate Speech directed against a Nation and its people, whose successes have justifiably come from simply making smart decisions, while operating within the guides of best practices, and reinvesting for further growth and expansion within the country.

Like an aggrieved Nigerian said, “this is a dangerous step towards modern day slavery and racism.”

See screenshot of the mail below: