Sports
Liverpool announce Nike kit deal
Liverpool have announced Nike will become the club’s official kit supplier on a “multi-year deal” from the start of the 2020-21 season.
The deal, which begins on June 1, will see Nike replace New Balance as the official supplier for the Premier League club.
Liverpool were sued by New Balance in October after the American kit supplier alleged the club had refused to honour the terms of its reported £40m-a-year deal, which expires in May.
Under the terms of the deal, New Balance was entitled to renew its sponsorship if it matched the terms of any competitor’s offer to sponsor Liverpool’s kit – with Nike reportedly offering a £30m-a-year, five-year deal.
However, Liverpool successfully argued New Balance were unable to match Nike’s offer in relation to the marketing and distribution of products, with a High Court judge ruling in the club’s favour.
Speaking on the new partnership with Nike, Liverpool’s managing director and chief commercial officer, Billy Hogan, said: “Our iconic kit is a key part of our history and identity.
“We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fan base.
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”
-
Metro14 hours ago
Ogun judiciary workers suspend strike
-
Entertainment16 hours ago
Nollywood veteran Zulu Adigwe is dead
-
News14 hours ago
LAUTECH introduces Mass Communications, five other programs
-
News12 hours ago
Mohbad’s father has no right to demand DNA test – Lawyer
-
News10 hours ago
FG suspends Dana Air operations
-
Sports16 hours ago
GWR: Tunde Onakoya raises over $130,000 in chess marathon
-
News7 hours ago
FG revokes 924 dormant mining licences
-
Metro14 hours ago
Victim of Oyo police shooting not student – LAUTECH