Sports
Man City, Puma deal, second biggest kit deal in Premier League
Puma has signed a long-term strategic partnership with English Premier League champions, Manchester City, taking over from Nike, as it seeks to make up for the loss of Arsenal to German rival, Adidas, the sportswear company said on Thursday.
British media have reported the deal could be worth 50 million pounds a year, more than double what Nike was paying, making it the third biggest in English soccer, behind Adidas’s sponsorship of Manchester United and Nike’s partnership with Chelsea.
Puma Chief Executive, Bjorn Gulden, declined to comment on the cost but said the agreement included a fixed retainer, a bonus depending on sporting achievements and a royalty component.
“We think we are getting a fair deal,” Gulden told Reuters. “Man City is the best team in that league.
“They are very forward-thinking and extremely analytical with the way they approach the game and the business,” he said.
Man City beat Chelsea to retain the Carabao Cup on Sunday and is second in the Premier League, with a chance in the FA Cup and European Champions League.
Under Gulden, Puma has sought to rebuild its reputation in sports performance gear, signing a raft of sponsorship deals with top soccer sides including German league leaders Borussia Dortmund, Italy’s AC Milan and France’s third-placed Marseille.
“We need a major club in each market,” he said.
The deal with City also includes sister clubs in Australia, Spain, Uruguay and China, and will go beyond on-pitch performance to football culture in areas such as music, gaming and fashion, Gulden said.
Gulden said soccer sales in Europe were likely to stagnate or be lower this year after the 2018 World Cup, but other markets, such as China and Latin America, were growing.
NAN
-
News23 hours ago
Two bodies recovered from submerged truck in US bridge collapse
-
Metro22 hours ago
Police neutralise two notorious bandits in Benue
-
News24 hours ago
X users to get free premium, premium+ subscriptions – Elon Musk
-
Entertainment22 hours ago
Actress Eniola Ajao apologizes over Bobrisky’s best-dressed female saga
-
News19 hours ago
Military frees abducted Lagos editor Segun Olatunji
-
featured9 hours ago
Song lyrics are now simpler, angrier, more self-obsessed – Study
-
News11 hours ago
Easter: IGP assures police commitment to public safety
-
Entertainment11 hours ago
Why I became transgender – Bobrisky