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Nigerian music industry is `fantastic and booming’ – American showbiz consultant


Nigerian music industry is `fantastic and booming’ – American showbiz consultant

David Enie, an American based Entertainment Consultant popularly known as “Gabriel Da Vinnie” on Thursday applauded the Nigerian entertainment industry.

Enie, who is also the Managing Director, Cranium Records Incorporation, while speaking with Newsmen in Lagos, described the sector as `fantastic and booming.’

He said this was evident as some genres of Nigerian indigenous music were being exported and embraced in foreign countries.

According to him, Afro-beat which was indigenous to Nigeria had become internationally recognised, giving kudos to the musicians who made remarkable contributions to the successes recorded so far.

“The Nigerian music industry is fantastic at this point, I have lived in the states for 20 years now, just coming back into the country to explore the entertainment industry.

“I have heard a lot about Nigerian entertainment chain but I came to see it myself and I must confess it is great, it is in good shape.

“From Atlanta, New York and Houston, I hear people talk about Wizkid, Tiwa Savage and a host of others, I commend them for their hard work,” he said.

Enie urged the Federal Government to create a functional censoring body for proper scrutiny of Nigerian music before being released into the market locally and internationally.

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He said that music censoring was important in order to sieve vague and immoral musical scenes and content.

According to him, this would guide against children and the youths imbibing negative habits from such obscene music and give the musicians a sense of direction on what to produce.

He explained that even with people’s negative perception of the U.S, the country still upheld music censoring, urging the Nigerian government to do the same.

“A functional censoring board should be created for the good of all,” he said.

The consultant urged the government to create policies friendly enough for the upcoming musicians to thrive in the industry.

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He said such policies should enable upcoming musicians to market their music on different media platforms available in the country.

According to him, such musicians trying to carve niches for themselves in the industry had no financial capabilities to market their songs after expending their resources hugely on music production.

“With my observation in the entertainment industry, upcoming musicians need to be assisted to get up there like their role models who are known today.

“This assistance should be from the government, who should assist in marketing their songs or albums in the different media outlets in Nigeria.

“This had been their challenge for years now, the radio and television stations demand a huge amount of money from them, the government should be able to encourage them with this,” he said.


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