Nigerian singer Kcee has said Waje is not the only Nigerian artiste who may be considering to quit music for other profitable venture, saying several artistes are also experiencing frustration but may not open up.
WuzupNaija reports that Waje in a viral video during the week lamented that music was no longer profitable for her and hinted that she may be quitting the industry for other profitable business.
Kcee who said the urge to quit is not peculiar to Waje alone noted that a lot of artistes are also experiencing difficult time and their situation may be worse than Waje’s. He admitted that at a point, despite making hit songs, he also quit music to sell furniture at Ikeja.
“I saw Waje’s video and I was touched. I was supposed to say something about it but I was busy with my album project. However, I spoke to a few people about it. The truth is that the industry is a fake one; I am not just talking about the Nigerian music industry, but globally. Everybody is struggling. I have been in this business for 19 years and at every point in time, you have A-list artistes and they are about ten.
“What Waje said is not happening to her alone but to a lot of artistes. She was able to speak out. You need to listen to other people. Her situation might be better than a lot of them.”
The Limpopo crooner added that when he was with his former partner, Presh, he was also discouraged and went into business because of frustration.
“I started importing furniture and I had a showroom at Allen Avenue, Ikeja. It got to a point when I had to tell myself that I love music and I needed to go back.
“I promised myself that I would make sure I get it right the second time. At that point, I had hit songs already and I made a lot of money from the industry but everything was finished because new people would always come into the industry.
“The average video I shoot costs about N4m. I can travel anywhere to shoot my video; I do not want to talk about the cost of hotel and other logistics. I have been able to promote some artistes under my label and I know how much I invested in them. I know how much I shot their videos.
“That is why sometimes I look at the up-and-coming artistes and tell them to appreciate their labels. It takes a lot. The talent is five per cent, you need 95 per cent to polish your talent and put it out there.
“People bring in their money and invest in some of these talents but when they enjoy the limelight, they get to see themselves as God and they begin to insult those that invested their money in them.
“Those set of artistes have discouraged a lot of labels from investing in other artistes; if not, someone like Waje would not be crying because she is a ‘sure market’ and any label can invest (in her). Some of those artistes have discouraged a lot of labels like us so we do not feel safe to invest in them.
“My message is that always be in control, you can get out of any situation as long as you are alive and have the talent. You just have to believe.
“It has happened to me several times. I do not care what anyone says about me. If I care about what people said, I would have quit music since. I have a lot of things I can do and I would never be hungry but I love music and I have been relevant for 19 years.”
Tanzanian singer, Vanessa Mdee, quits music, says its demonic
Tanzanian singer, Vanessa Hau Mdee, has announced her decision to quit her music career.
The 32-year-old songstress said it on her 29 minutes Podcast “Deep Dive with Vanessa Mdee”.
According to Mdee, the music industry is demonic and she is currently working on being an advocate of honesty, beauty and what facing your demons can do for you.
“I don’t know who needs to hear this, but my mission is to be a light. I know that I would probably disappoint a few people and that’s okay.
”I know that my fans don’t wanna hear this but guess what am never be too far away from you, trust me. The reason why I had to leave the industry is that I needed to choose my life, the music industry is demonic.
”People will tell you half-truth about what really goes on, and the truth is I just wanna be an advocate for honesty and beauty and being a sincere advocate for what facing your demons can do for You.
“Now my fans are probably asking themselves right now; Are you gonna never sing again? Are we gonna never see you perform? Let me reiterate, I love music, I love to create, I love to perform, I’m a vessel, this is what I was brought on earth to be.
Mdee also recalled becoming an alcoholic who could drink herself to sleep after becoming depressed.
“My advice to someone out there is that be true to who you are. I used to say this in many interviews but not really understand any of it, because then again it sounded like the right thing to say.
”But be true to who you are, I had to look at myself, face myself that it was pain, it was shameful, it was scary but I had to do it because there was no other way and in that I found peace and in that I found elevation, I found desire and passion for life.
Rema named Apple Up Next Artist
Apple Music on Wednesday announced Nigerian Afropop star, Divine Ikubor, known professionally as Rema, as the latest addition to its Up Next program, Apple Music’s monthly artist initiative geared towards identifying, showcasing and elevating rising talent.
The global singer and rapper is at the forefront of Nigerian pop music, with a youth-led sound connecting across all corners of Africa and beyond. Since the debut of his Rema – EP in March 2019, Rema has become the #18 World Artist across Apple Music based on lifetime plays. To date, his music has been featured across Apple Music playlists like Afrobeats Hits, Today’s Hits, Future Hits, Agenda, Shazam Discovery Top 50, Home Office DJ, Breaking R&B, The New Africa, It’s Lit!, and many more. Across Apple Music’s Beats 1 global livestream, Rema has been featured on major programs, including Joe Kay’s Soulection and Kendall Jenner’s ZAZA WORLD RADIO, and has been Shazamed in over 180 countries.
“Getting recognised by Apple as their Up Next artist is a huge deal for me,” said Rema. “I want to take Afrobeats to the world and now the world is listening, it’s an honour. This has come during a time when across the world people are uniting and coming together to fight for justice. This generation, my generation, are standing up and speaking out and it’s amazing to see, I am standing right beside them.”
“Rema embodies the youth movement emerging from the continent of Africa,” said Apple Music’s Global Editorial Head of Hip-Hop and R&B Ebro Darden.
“His voice has carried him from Benin City, Nigeria to Barack Obama’s 2019 Summer Playlist. He’s been cosigned by Drake and Rihanna and has remixes to his music with Becky G, Matoma and Major Lazer. Rema is a shy, young artist who has managed to capture the world’s attention with his art. We are excited to amplify him further and can’t wait to see what he’ll do with his platform next.”
Rema’s Up Next short was shot remotely in Lagos by the artist himself on iPhone 11 Pro and comes to Apple Music exclusively today. In the short, Rema opens up, talking about his earliest introductions to music through church groups and sharing how faith helped him overcome tragedy.
“The goal is to take Africa to the world, if the world can’t come to Africa,” Rema tells Apple Music. “That’s the plan.”
In an interview with Apple Music’s Darden, also available today, Rema discusses the origins of his genre-bending sound, the cultural significance of Lagos, and received the presidential seal of approval from Obama.
Frank Edwards drops new song ‘Opomulero’
Nigerian Contemporary Gospel singer and songwriter, Frank Edwards, comes through with a new record entitled “Opomulero“.
The Rocktown Kings Corner boss uses this song to exalt and praise God for who he is. Listen to the audio below for a lovely session.
Frank Ugochukwu Edwards is a 30-year-old award-winning musician who hails from Enugu State.
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