Nigerian singer Kcee has said Waje is not the only Nigerian artiste who may be considering to quit music for other profitable venture, saying several artistes are also experiencing frustration but may not open up.
WuzupNaija reports that Waje in a viral video during the week lamented that music was no longer profitable for her and hinted that she may be quitting the industry for other profitable business.
Kcee who said the urge to quit is not peculiar to Waje alone noted that a lot of artistes are also experiencing difficult time and their situation may be worse than Waje’s. He admitted that at a point, despite making hit songs, he also quit music to sell furniture at Ikeja.
“I saw Waje’s video and I was touched. I was supposed to say something about it but I was busy with my album project. However, I spoke to a few people about it. The truth is that the industry is a fake one; I am not just talking about the Nigerian music industry, but globally. Everybody is struggling. I have been in this business for 19 years and at every point in time, you have A-list artistes and they are about ten.
“What Waje said is not happening to her alone but to a lot of artistes. She was able to speak out. You need to listen to other people. Her situation might be better than a lot of them.”
The Limpopo crooner added that when he was with his former partner, Presh, he was also discouraged and went into business because of frustration.
“I started importing furniture and I had a showroom at Allen Avenue, Ikeja. It got to a point when I had to tell myself that I love music and I needed to go back.
“I promised myself that I would make sure I get it right the second time. At that point, I had hit songs already and I made a lot of money from the industry but everything was finished because new people would always come into the industry.
“The average video I shoot costs about N4m. I can travel anywhere to shoot my video; I do not want to talk about the cost of hotel and other logistics. I have been able to promote some artistes under my label and I know how much I invested in them. I know how much I shot their videos.
“That is why sometimes I look at the up-and-coming artistes and tell them to appreciate their labels. It takes a lot. The talent is five per cent, you need 95 per cent to polish your talent and put it out there.
“People bring in their money and invest in some of these talents but when they enjoy the limelight, they get to see themselves as God and they begin to insult those that invested their money in them.
“Those set of artistes have discouraged a lot of labels from investing in other artistes; if not, someone like Waje would not be crying because she is a ‘sure market’ and any label can invest (in her). Some of those artistes have discouraged a lot of labels like us so we do not feel safe to invest in them.
“My message is that always be in control, you can get out of any situation as long as you are alive and have the talent. You just have to believe.
“It has happened to me several times. I do not care what anyone says about me. If I care about what people said, I would have quit music since. I have a lot of things I can do and I would never be hungry but I love music and I have been relevant for 19 years.”