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YouTube to help Kizz Daniel, Reekado Banks, Simi, Teni grow their music, global presence 

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YouTube says it will support four fast-rising Nigerian artists on their individual music journey by providing them with the tools to propel their music and grow their presence on YouTube.

Addy Awofisayo, YouTube Content Partnership Manager for Sub-Saharan Africa, made this known in a statement made available to newsmen after an event tagged `Celebration of Afrobeats’ held in Lagos

According to her, the support will accelerate the growth of their audience globally as announced at an event tagged, “A celebration of Afrobeats” organised by YouTube in Lagos.

The four Nigerian artistes selected are Kizz Daniel, Reekado Banks, Simi and Teni (Teniola Apata)

Awofisayo said that the organisation was very excited to partner with the artistes and support them as their music travelled across borders and expanded their audience globally.

She said it demonstrated YouTube’s commitment to Nigerian Afrobeats talents made at the Google for Nigeria event in July; when the initiative to support 10 emerging Nigerian artistes through Mr. Eazi’s emPawa programme was announced.

She said that the four selected artistes would be engaged in a series of workshops and content creation sessions and experimenting with content formats on YouTube.

“The selected artists will develop their music and visual contents and becoming experts at building deep connections with their fans.

‘“In addition, they will receive marketing promotions and education on best practices for growing and engaging their audience on an international scale.

“The artistes will also serve as models for other African artistes on utilising the global power of the YouTube platform to expand and build a global audience.

“Learnings from their experiences will be gathered as feedback to be shared with the entire artist community, Awofisayo said in a statement.

According to her, YouTube has been mainline for African artistes to connect all over the world.

“From Yemi Alade’s “Johnny” hitting over 100 million views on YouTube or Davido’s “Fall” at over 150 million views, there is no doubt that global audiences are dancing to African beats,” Awofisayo said.

Teniola Apata also known as Teni the Entertainer, said she was particularly excited because her fans would get to see her beyond the music videos, to behind the scenes and live show contents on YouTube.

She said YouTube had no borders and it was exciting to see her music resonate with not just people in the country but fans across the world.”

Kizz Daniel also said that he was excited about the opportunity to work closely with YouTube to expose his music and culture to a global audience.

Daniel said that YouTube was a crucial platform that allowed music to travel globally and connect to new audience.

He said that YouTube had not just played an essential role in the discovery and development of African sound but also in exporting African music to listeners worldwide.

According to him, through this partnership with the artistes, YouTube is reinforcing its commitment to exporting Afrobeats music, culture and dance – beyond just the sound – to audiences across the world who may not have experienced it.

YouTube had a long-standing commitment to Nigerian (and African) artistes, creators and other players.

(NAN)

Music

Video: 2Baba drops Opo Ft. Wizkid

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Veteran Nigerian singer, 2Baba drops the official music video to his most recent song “Opo” featuring Starboy Wizkid.

“Opo Video” performed by 2Baba and Wizkid is the second official music video released from the HyperDigital boss 7th Studio Album ‘Warriors’ a follow up to ‘We Must Groove’ featuring Burna Boy.

“Opo” means plenty, the legendary singers talks about an Endowed lady. The song is a feel good jam with a lovely vibe, melody and catchy lyrics. This definitely is fans’ favourite from the Warrior Album.

The music video was directed by award-winning video director, Clarence Peters.

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Music

Reminisce ft. Fireboy on new song ‘Ogaranya’

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Remilekun Safaru, a Nigerian rapper-songwriter better known as Reminisce, has enlisted Fireboy, a YBNL-signed singer, for his collaborative single titled ‘Ogaranya’.

The song, which was released on Monday, is produced by Sarz, a showbiz mogul, as part of Reminisce’s upcoming six-track EP ‘Vibes and Insha Allah’.

In ‘Ogaranya’, which doubles as an Igbo title describing a person of financial influence, Reminisce brings aboard his Yoruba-Pidgin rap flows as Fireboy croons about romantic stints in the background.

While the song comes as Fireboy’s first feature outside YBNL since he joined the label, it also doubles as one of Reminisce’s followups to ‘Prosperity’, his collaborative track with Falz, a colleague rapper.

Reminisce had his first song in 2006, recording a hardcore rap album at Coded Tunes but the project was never released. He thereafter decided to focus on his studies and complete schooling.

In 2008, he had a rap verse on a track titled ‘Bachelor’s Life’ off ‘Gongo Aso’, 9ice’s sophomore album. ‘Ever since’ and ‘If Only’, his first and second singles, would later establish him in the country’s music industry.

With four albums to his name, the rapper has snagged multiple awards, worked with notable musicians across Nigerian, and made a slew of critically acclaimed tracks.

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Tanzanian singer, Vanessa Mdee, quits music, says its demonic

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Tanzanian singer, Vanessa Hau Mdee, has announced her decision to quit her music career.

The 32-year-old songstress said it on her 29 minutes Podcast “Deep Dive with Vanessa Mdee”.

According to Mdee, the music industry is demonic and she is currently working on being an advocate of honesty, beauty and what facing your demons can do for you.

She said,

“I don’t know who needs to hear this, but my mission is to be a light. I know that I would probably disappoint a few people and that’s okay.

”I know that my fans don’t wanna hear this but guess what am never be too far away from you, trust me. The reason why I had to leave the industry is that I needed to choose my life, the music industry is demonic.

”People will tell you half-truth about what really goes on, and the truth is I just wanna be an advocate for honesty and beauty and being a sincere advocate for what facing your demons can do for You.

“Now my fans are probably asking themselves right now; Are you gonna never sing again? Are we gonna never see you perform? Let me reiterate, I love music, I love to create, I love to perform, I’m a vessel, this is what I was brought on earth to be.

Mdee also recalled becoming an alcoholic who could drink herself to sleep after becoming depressed.

“My advice to someone out there is that be true to who you are. I used to say this in many interviews but not really understand any of it, because then again it sounded like the right thing to say.

”But be true to who you are, I had to look at myself, face myself that it was pain, it was shameful, it was scary but I had to do it because there was no other way and in that I found peace and in that I found elevation, I found desire and passion for life.

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